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June 7, 2017

Why Social Media Matters for Small Businesses

social media marketingProperly promoting your company online is one of the most difficult challenges small business owners face in the Digital Age. Regardless of the quality of your products or services, it’s not easy to get noticed. The problem becomes even more pronounced when your marketing budget is lower than what your competitors are spending.

Don’t get discouraged! There are several things you can do to flourish in this fierce market. With social media platforms like Twitter, LinkedIn, Facebook, Google+ Instagram (among many others), it’s very easy to build your online reputation and get noticed.

Still on the fence about implementing social media for your business? Here are three reasons that should help you make your decision.

1 – Direct More Traffic to Your Website

Without a doubt, social media is essential for increasing leads and sales and growing your business.
As you know, it’s not easy to get people to visit your website. Social media benefits small business owners by serving as an additional channel that funnels targeted leads directly to your website. Most social media platforms allow you to add a link to your website or even add a call-to-action button that can take visitors directly to it.

Aside from this, you can use social media to regularly share relevant blog posts and articles across all of your social media platforms. You also can offer special discounts to your social media following and to make important announcements. On platforms like Twitter and Facebook, you can even use hashtags to reach people who wouldn’t ordinarily have found your posts on their own.

2 – Provide Effective Channel for Contact and Feedback

In today’s fast paced world, social media is the ideal environment to solicit feedback and to interact with your customers. It creates a rare opportunity to respond to your customer’s complaints or concerns in real time.

You can even use it to poll your following, discover what products or services people like most, and learn a wealth of information about your clients and customers.

As small business owner, you can then use all of this free marketing data to improve the overall consumer experience for your potential customers.

3 – Improve Your Brand’s Visibility and Credibility

For your company to get the exposure it needs to succeed in today’s competitive market, you need to constantly be interacting with a wide-range of people and groups in the medium they feel most comfortable. In 2017, this means being available on social media.

Additionally, being active on social media platforms like Facebook, Twitter, LinkedIn, or Google+ gives you a unique opportunity to demonstrate to your potential clients and customers just how professional, responsive, and focused on customer service you are.

Most importantly, if you do a great job of interacting on social media, your friends and followers will share or retweet the messages you post. Doing this further expands their reach and helps you gain visibility and credibility online.

At the end of day, being on social media is no longer a nice luxury – it’s absolutely necessary to the growth and success of your business.

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