Most people will be able to tell quite quickly if your company’s website is out of date. If it is, marketing data shows that your visitors will leave your site even faster than they arrived.
Nowadays, your potential customers are buying from brands that have a polished online presence along with a modern-looking website that has fresh content.
Whether you like it or not, your website is a direct reflection on your brand. An out of date website suggests that your company is out of touch with the needs of your target market. Similarly, an old-looking website raises flags about a company’s authenticity and whether it can be trusted by consumers.
In this post, we’ll go over three of the most important reasons why you might want to seriously consider a website redesign.
1 – To Make it Mobile-Friendly
Mobile search has been rapidly expanding over the past few years. Recently, Google revealed that mobile search has actually overtaken traditional desktop search. That means that there are more people looking for your business on a smartphone than a laptop or desktop.
Consequently, if your website isn’t mobile-friendly, you no doubt will be losing business hand-over-fist to your competitors.
Not only that, but Google also considers whether your site is mobile-friendly in determining how it should rank in their search engine. A mobile-friendly site will rank well ahead of a site that is not mobile-friendly.
These days, a website must be “responsive.” In plain English, that means the website was designed to look great on desktops, laptops, tablets, and mobile devices. If yours isn’t responsive, you should hire a professional web designer to make it happen as soon as possible.
2 – To Ensure It’s Optimized for Search Engines
Search engine optimization (SEO) is a strategy and methodology that helps your website appear at the top of the list of search results in major search engines like Google. Appearing on page 1 of Google dramatically increases the amount of visitors your site will receive.
Aside from the fact that SEO is an art unto itself (with various nuances most lay-people don’t understand) Google constantly changes its algorithm by rolling out critical updates like Penguin, Panda, and Hummingbird. If your website is not in lockstep with these algorithm updates, you run the risk of not being found online.
While not every niche requires you to actively blog to build your authority, Google does consider “freshness” as a ranking factor and takes into account the “newness” of posts and pages when determining which websites to rank highest. Stale sites don’t perform well in search engines.
Ultimately, having a set-it-and-forget-it approach to web design could be the very thing preventing you from getting more business. If your website hasn’t been updated in a couple years, it might be time to redesign it.
3 – To Make Sure Your Business Leaves a Good First Impression
People all across the globe are turning to the Internet. It doesn’t matter if you’re a doctor, lawyer, florist, photographer, or specialty product seller – your potential customers want to find you on the web.
It’s highly likely that your website is the very first impression you’ll make on a potential customer. You need to make sure that it’s aesthetically appealing, easy to navigate, and something you’re genuinely proud of.
After all, if your website looks antiquated, sloppy, or is just a one page landing page, visitors will be turned off. Studies show that people directly link the quality of a website with the quality of a brand, so think twice before you wrongly assume that people will give your company the benefit of the doubt.
It’s likely that you’re business is not the only game in town. Present your brand in the best possible light, and that starts with having an impressive website. If yours is a bit lackluster, it might be time for a website redesign.