When we talk about marketing in 2018, we need to keep one really important thing in mind: our generation is glued to electronic devices.
Many wake up to their alarm on a smartphone, ask “Siri” or “OK Google” what the weather is, and then use that device to order a “Lyft” or “Uber” to get to work. During the commute, most look at their screens as they “like” and “comment” on social media, read blogs, and peruse news articles.
Remember, the key to all good marketing strategies begins with going where the customer goes. In 2018 and beyond, that means the Internet. With competition in every corner, online marketing is a necessity for any business.
In this post we’ll share four tips to help you beat your competition and make money with online marketing in 2018.
1 – Dominate SEO
Aside from actually having a website, the first thing you should think about to truly make money with online marketing is SEO.
SEO, when done properly, positions your website at the top of search results for the keywords and phrases your customers are searching for on Google, Yahoo, and Bing.
Being the company that gets clicked on time and time again will dramatically improve how many sales you make and how many new customers you bring in. After all, high search rankings lead to more traffic to your website, which leads to more calls (if you’re a service provider) or direct sales (if you’re selling products online).
2 – Customer Satisfaction
The key to making money online is customer satisfaction. You can have the best looking website in your niche and tons of traffic flowing in, but if your current customers are unhappy with what you sold them, you will be out of business in no time.
After you have a great website and your SEO efforts are sprouting forth, figure out a unique way to show your current customers that they’re special. For some businesses, this might entail sending seasonal “thank you for your business” notes. For others, it might be emailing out special “customer only” discounts. For fledgling businesses, it might be as simple as having really nice and friendly customer service and support. Whatever you choose to do, embrace it head on and make it a priority because happy customers keep you in business.
3 – Examine Data
It’s really incredible how much data is available today. In the past, you’d put up a billboard, advertise in the newspaper, send out mailers, and perhaps even put up flyers to advertise your business. However, none of those methods could be tracked and monitored.
Granted, if you received a call, you always could ask how the person found you and attempt to crunch the numbers that way. However, it rarely worked and was anything but fool proof.
In the age of online marketing, you can easily track just about anything you want to know with tools like Google Analytics, SEM Rush, and a whole lot more. For example, you’ll be able to identify:
- How many people came to your website today, this week, this month, this year, etc.
- Of those visitors how many called you, emailed, purchased your product, etc.
- Who left a favorable review for you, etc.
The sky really is the limit. The data is right at your fingertips. All you need to do is collect and examine it to reproduce success.
4 – Embrace Automation
Ever since the advent of the assembly line and mass production, things have been automated to scale for growth. Although things have been taken online, the need for automation hasn’t changed.
If you’re spending too much time working on your business, try extremely hard to find ways to automate your online marketing efforts.
Use a tool like HootSuite to schedule all of the posts you plan to publish on social media for an entire week. Draft 5-7 high quality emails ahead of time to potential clients that opt in to your email list and use an email scheduler to send them out one by one across a week or month. Before you know it, you’ll have more time freed up.
However, the key to automation is doing it in a way that makes sense for your unique business. Automating too much makes things too impersonal and could lead to technical problems. Be sure to automate only what makes sense and to a degree that works well for your company.
Mastering these four simple tricks can ensure that you make more money in 2018 than you did in the previous years.