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Search Engine Optimization (Baltimore SEO)

Why Should You Hire Us?

100% Success Rate

We boast a 100% success rate. All of our clients are ranking on the first page of Google for their major keywords, and it usually happens within the first four months.

Ethical

Our proven SEO strategy implements ethical and sustainable white hat tactics in line with the rules and guidelines of all major search engines.

Transparent

We patiently explain in plain English exactly what we’re going to do to help you grow your business, and then we keep you in the loop every step of the way. 

Always Improving

What improved your ranking just five years ago can now get you banned from Google. We constantly account for this volatility and are on the cutting-edge of all search engine algorithm updates. 

Start Getting the Results You Deserve

Our Proven SEO Strategy

SEO Website Audit & Discovery

Every Baltimore SEO company knows that the very first component of any SEO campaign is the discovery phase where a comprehensive website audit is performed. Unfortunately, many SEOs rush this step and miss out on mission critical opportunities to dramatically improve your search ranking.

Unlike other agencies, RDB Design runs a deep and thorough site audit and documents all the areas of opportunity that your company ought to exploit in order to get on Page 1 of Google.

Here is just a sample of what we analyze on your website and asses during our discovery process:

  • Crawlability, indexing issues, and website structure
  • Page speed and responsiveness concerns
  • Keyword targeting and keyword opportunities
  • Content accessibility and effectiveness (both for search engines and searchers)
  • On-page optimization problems
  • Snippet markup and schema usage
  • Exploitation of alternative sources of traffic
  • Link profile and link potential
  • Holes or flaws in current marketing funnel

Keyword Research

After the discovery phase, we go to work crafting the best online marketing strategy possible for you. This begins with conducting keyword research to determine what keywords and phrases to focus on.

We’ll help you identify at least five critical pieces of marketing data that every business needs to know in order to succeed online:

  1. What keywords and phrases are your target market searching for in Google to find businesses like yours?
  2. How many searches per month do those keywords and phrases get in Google?
  3. Of those searches, how many visitors do the top 3 spots in Google receive?
  4. How difficult will it be to rank for those keywords and phrases (i.e. how much competition is there)?
  5. How much website traffic could you expect if you ranked on Page 1 of Google for those keywords?

We get this data through tools like the Google Keyword Planner and present it to you in a clear, easy to understand spreadsheet and walk you through each business insight step by step.

From this data, we carefully select high-volume keywords that can generate a lot of traffic but lack an intense amount of competition.

baltimore SEO Google keyword planner

On-Page SEO

maryland on page seo

There are a ton of factors that go into on-page SEO, and our proven SEO strategy takes them all into account.

We optimize all of the elements on every page of your website that give it the best chance of ranking on Page 1 of Google.

We optimize your title tags, headings, subheadings, meta descriptions, permalinks, web copy, internal linking structure, alt tags, and everything else necessary to give you an edge over your competition.

After taking care of these technical aspects, we go to work improving your site speed and user experience. This can be as simple as installing a couple plugins or as complicated as overhauling dozens of pages of content.

Lastly, we make sure that the keywords and phrases that your target audience is searching for are used in a logical and search engine friendly way throughout your site.

Link Building

A link is a word, phrase, or image on a website that takes you to another page or site when you click on it.

When other websites that are already well-established online authorities link to your website, they send a proverbial “thumbs up” to Google indicating that your website has a lot of value. The more links you get from high-quality websites, the higher up in Google you’ll rank.

Without high quality links, you don’t stand a chance of beating your competition. On-page SEO alone simply doesn’t cut it. After all, the quality and quantity of links a website has almost always ends up being what sets a site ranking on Page 1 apart from a site ranking on Page 2 or 3.

We create successful and scalable link building campaigns that help your business earn the highest quality links on the web today. We use tools like Majestic and Open Site Explorer to analyze your backlink profile and find link opportunities your competition overlooked.

Some Baltimore SEO companies promise to build you thousands of “great” links, but instead they simply put your website on hundreds of spammy directories and use tactics that violate Google’s Search Guidelines.

RDB Design is different. We find and earn authoritative links that improve your reputation, brand, and ranking – all while building real relationships with the people linking to you.

link building majestic seo GT

Have You Heard the News?

We increased website traffic by 1,000% for one of our Baltimore SEO clients in just 1 year.

Local SEO

local seo baltimore

Local SEO helps your business appear in Google’s Map Pack, like the one we feature here for Baltimore newborn photographers.

Having your company show up here dramatically increases the chances of your website getting clicked on by the visitors you want and the likelihood of getting calls from leads in your geographic area.

Getting a business listed in the Map Pack is not easy. Currently, Google only lists three businesses per search query and the competition for these spots is fierce.

RDB Design sets you up for local SEO success by creating listings for you on Google My Business and Bing Places, claiming and verifying authoritative local business citations, ensuring that your business information (i.e. company name, address, phone number, etc.) is consistent across the web, and developing a streamlined system for your business to get plenty of positive reviews on Google, Facebook, and Yelp. 

Content Writing

Content is the bread and butter of every website. It encompasses everything from the actual text on your web pages and blog posts to visuals like images, infographics, and videos. 

In the SEO world, the phrase “content is king” is used quite often – and it’s true. Without incredible content, you’ll have nothing for Google to rank or for visitors to look at. Content is the linchpin of every solid SEO campaign, and it’s what defines a company’s online reputation.

We create engaging, captivating, and authoritative content tailored specifically for your niche and demographic. Not only is every piece of content that we publish intended to address the needs of your visitors, but it’s also designed to convince them to use your services and buy your products. 

baltimore seo content writing

Tracking Results

tracking seo results analytics

Evaluating the success of your SEO efforts involves much more than seeing if you’ve improved your rank in Google or not.

SEO reporting requires an in-depth analysis of your website’s monthly search traffic. This includes assessing how many page views and sessions you received, what your bounce rate is, how long your visitors spent on your site, and several other technical components.

After crunching that data, a search analytics evaluation is needed. This means identifying what keywords and search queries actually led visitors to your website and determining how many clicks you received from them along with your current and past positioning for each keyword.

RDB Design does all of this for you.

Improving Your ROI

In addition to where you’re ranking in Google, here is just some of what we’ll be able to definitively tell you when tracking your results:

  1. How many people are coming to your website (monthly, weekly, daily, hourly, etc.)
  2. How many are new or unique visitors
  3. How many are repeat visitors
  4. Which pages and posts they’re going to the most
  5. Which pages and posts they’re going to the least
  6. How many people are on your website right now (in real-time)
  7. Where are your visitors geographically located
  8. What sources are the main focus of your traffic
  9. What percentage of your traffic comes from direct, organic, social, and referral sources
  10. How long your visitors spend on your website and its specific pages

Most importantly, we translate all of these metrics into understandable and actionable business insights that help you tweak your online marketing efforts, get more business, and improve your ROI. 

baltimore seo page 1 ranking

Ready to Take Your Business to the Next Level?

Book your free breakthrough strategy session today